All That Life Can Afford
Visit London is the UK capital?s tourism agency. In August 2008, it unveiled its first ever global advertising campaign ahead of the handover to London at the Beijing 2008 Olympic Games. Chief Executive James Bidwell said, ?We are the greatest city on earth. In the words of Samuel Johnson, ?there is in London all that life can afford? and as we prepare to host the greatest sporting event on earth our campaign shows there is no other place to be than here.?