All That Life Can Afford

Cyclist Rebecca Romero towers over local residents in an advertisement for Powerade on Shoreditch High Street. The campaign featured British Olympians photographed taking part in their respective sports events naked. Cathryn Sleight, marketing director for Coca-Cola Great Britain added: 'We wanted to give people the chance to see the real make-up of an athlete and their muscle and power, celebrating the body and spirit.' Source: www.coca-cola.co.uk
Cyclist Rebecca Romero towers over local residents in an advertisement for Powerade on Shoreditch High Street. The campaign featured British Olympians photographed taking part in their respective sports events naked. Cathryn Sleight, marketing director for Coca-Cola Great Britain added: 'We wanted to give people the chance to see the real make-up of an athlete and their muscle and power, celebrating the body and spirit.' Source: www.coca-cola.co.uk